RWC Internship Job Glossary

The Web is not only uprooting the way in which we work, it's causing us to evolve our job functions and skills at hyper-fast speeds. To understand how your current skills and experience translate into the new media world use our Web Internship Glossary and discover your cyber-potential!

MARKETING / MARKET RESEARCH INTERN
QUALIFICATIONS:		Strong quantitative, organizational and statistical skills, self-starter
DUTIES:		Promotion, guerilla marketing tactics, researching and monitoring media, Internet, or specific company research and competitive analysis, some preparation of sales/marketing reports and/or presentations, general support of marketing/ business development staff, some administrative work
TYPICALLY REPORTS TO:		Marketing Associate, Manager, Director
IDEAL FOR:		Marketing, Communication, Business majors
COMPUTER SKILLS:		Microsoft Excel
CAREER TRACKS:		Interactive Marketing Manager, Direct Marketer, Business Development, Strategic Alliances, Brand Management, New Business Development, Affiliate Relations Professional, Marketing Strategist
ADVERTISING INTERN
QUALIFICATIONS:		Creative, Strong research and analytical skills, strategic thinker, good negotiator, excellent verbal/written communication and organizational skills, innovative ability to thrive in a hyper-fast-paced environmen
DUTIES:		Research and organize target sites for client's ad campaigns, recommend special media opportunities, interpret and analyze post-buy performance with attention to quantitative and qualitative factors
TYPICALLY REPORTS TO:		Advertising Account Executive, Advertising Director, Media Planner
IDEAL FOR:		Advertising, Media, Communications majors
COMPUTER SKILLS:		Microsoft Office, Internet and E-mail savvy
CAREER TRACKS:		Interactive Account Executive, Account Manager, Media Planner, Media Director, Media Strategist Traffic Coordinator/Manager
PUBLIC RELATIONS INTERN
QUALIFICATIONS:		Outstanding written/oral communication skills, resourceful, good at pitching, savvy at networking
DUTIES:		Special events, online marketing, and media relations
TYPICALLY REPORTS TO:		Public Relations Director/Supervisor
IDEAL FOR:		Public Relations, Communications, Journalism majors
COMPUTER SKILLS:		Microsoft Office, Internet and E-mail savvy
CAREER TRACKS:		Cyber Public Relations Specialist, High Tech Public Relations, Content Developer, Strategic Alliances, Corporate Communications Specialist, PR Director, Copywriter
ONLINE EDITORIAL INTERN
QUALIFICATIONS:		Excellent writing, interpersonal skills, writing samples, articles, clips, experience at a newspaper, magazine or broadcast outlet, sharp journalistic sensibility, traditional publishing experience is an asset
DUTIES:		Developing stories and/or news content for the Web, managing daily electronic updates, creating compelling, original online content
TYPICALLY REPORTS TO:		Online Editor, Content Editor, Content Developer/Manager
IDEAL FOR:		Journalism, Communications, Foreign Language majors
COMPUTER SKILLS:		Microsoft Word, HTML
CAREER TRACKS:		Online Writer, Online Editor, Technical Writer, Content Editor/Developer/Manager
BUSINESS DEVELOPMENT INTERN
QUALIFICATIONS:		Web savvy, good communication skills, motivated, project management, (MBA desireable)
DUTIES:		Assists in researching strategic alliances, analyze target market segments, providing program support and assist in the distribution of communications, work closely with management to target prospects, generate serious leads, build relationships, and expand client accounts
TYPICALLY REPORTS TO:		Business Development Director, Project Manager
IDEAL FOR:		Business, Finance, Marketing majors
COMPUTER SKILLS:		Microsoft Office, Internet and E-mail savvy
CAREER TRACKS:		Entrepreneurship!
GRAPHIC/WEB DESIGN INTERN
QUALIFICATIONS:		Creative, trend conscious, detail-oriented, sample URLs, knowledge of popular web interface and design tools
DUTIES:		Assist in the design and production of web-ready graphics, animated GIFs, banner ads
TYPICALLY REPORTS TO:		Senior Designer, Art Director, Creative Director
IDEAL FOR:		Graphic design, multimedia, web design, new media design majors
COMPUTER SKILLS:		HTML, Photoshop, Illustrator, Quark Express Advanced computers skills: ImageReady, Macromedia Director, Flash, FireWorks, DreamWeaver, AfterEffects, Premier, Shockwave, Quicktime VR
CAREER TRACKS:		Interactive Producer, Interactive Designer, Web Art Director, Creative Director, Information Architect, Website Designer, Digital Designer
ONLINE SALES INTERN
QUALIFICATIONS:		Eager, hardworking, enthusiastic, strong communication, phone and presentation skills, strict attention to detail basic Internet knowledge, basic understanding of the Internet industry and a variety of technology products
DUTIES:		Handle customer inquiries, use your experience to sell Internet products or services, develop new business through prospecting and cold calling, making contact, following-up, selling,, maintaining and servicing existing accounts
TYPICALLY REPORTS TO:		Director of Sales, E-commerce Director, Business Development Manager
IDEAL FOR:		Business Administration, Finance Marketing majors
COMPUTER SKILLS:		Microsoft Office,Internet/E-mail savvy
CAREER TRACKS:		E-commerce Director, Business Development Manager, New Business Executive, Project Manager
WEB PROGRAMMING INTERN
QUALIFICATIONS:		Programming/Web site building experience, ability to write very clean, cohesive, reusable, well-documented code, team player, high-energy, focused, equal ease on PC's and Macs, able to juggle multiple projects at a time, prioritize client needs and established deadlines
DUTIES:		Create templates and pages for Web sites
TYPICALLY REPORTS TO:		Sr. Web Developer, Project Manager
IDEAL FOR:		Computer Science, Engineering, Information Technology majors
COMPUTER SKILLS:		HTML, Javascript, C, C++
ADVANCED COMPUTER SKILLS:		PHP, ASP, Cold Fusion, MySql, Sql Server, Oracle/SQL, ASP, CGI, PERL
CAREER TRACKS:		Sr. Web Developer, Project Manager, Site Engineer, Quality Assurance Manager

[HOME] [CONTACT] [E-MAIL] [ABOUT REAL WORLD CAREERS] [PRESS]

APPLICANTS: [PLACEMENT SERVICES] [ENTRY-LEVEL /FORM /GLOSSARY] [INTERNSHIP /FORM /GLOSSARY]
[JOBS] [ADVICE COLUMNS] [RADIO] [Q&A] [RESUME SHOP] [NEWS] [BOOKS] [MAGAZINES]

EMPLOYERS: [RECRUITMENT SERVICES] [INTERN ADS] [FEE SCHEDULE] [CLIENT LIST]
[PERMANENT PLACEMENTS /JOB POSTING FORM] [INTERNS /INTERN REQUISITION FORM]